Lexus is an astounding success story in the automotive industry, selling almost three-quarters of a million vehicles globally in 2020. From its origins as a Toyota sub-division in 1989, intended to produce a car with an unmatched combination of style and comfort, Lexus has achieved the heights of luxury that it set out for itself. The LS was the first Lexus model on the road and the level of resources and manpower Toyota allocated to it demonstrates its confidence in the project. Over thirty years later this confidence has been more than rewarded, today Lexus are one of the most established prestige brands around. Since it was once lovingly described as ‘the Japanese Mercedes’ by Alan Partridge, Lexus has grown from strength to strength over the past few years. In particular, their development of the self-charging hybrid powertrain – shared with sister company Toyota - has enabled them to craft vehicles that are still very much in line with their luxury image, all while being more efficient and environmentally friendly. This combination of factors has been hugely important for Lexus’ success lately and is set to remain at the forefront of their designs for years – if not decades - to come.